Meat N' Bone — SEO Platform

Organic sessions

85.8K

~2,861/day

GSC impressions

2.1M

~71K daily

Organic CTR

0.79%

↓ Fix this first

Avg position

7.5

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Organic revenue

$243.7K

1,124 transactions · 90d

Paid conversions

3,446

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Paid spend

$139.4K

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Avg position

7.67

Target: top 5

Organic sessions — 30 days

GSC position vs CTR

Top opportunities by traffic impact

Total traffic at stake

+47K

Sessions/month if fixed

Critical (fix now)

4

This week

High impact

5

This month

Medium impact

3

This quarter

All opportunities — ranked by impact

GBP Search Signals

2,785

Unique queries (6 months, 9 locations)

Competitor Displacement

8,834

Rival-brand searches landing on MNB

Shopping Clicks (30d)

~55K

200+ GMC products tracked

Paid Keyword Gaps

380

Non-brand ad clicks, mostly 0 conv

🔍 Google Search Console — Live Keyword Rankings (Last 90 Days)

🚨 Critical GSC Findings — Act on These First

All Ranking Keywords — Impressions vs Clicks vs CTR

4,047 keywords ranking across 3.1M quarterly impressions. Overall CTR: 0.73%. Industry benchmark is 3-5%. This is the core problem.

Keyword	Impressions ↓	Clicks	CTR	Position	Opportunity	Action

Top Pages by Impressions — CTR Analysis

Page	Impressions	Clicks	CTR	Position	Status

⚠️ Competitor Displacement Signals — You Are Capturing Their Customers

These competitor brand searches are triggering YOUR Google Business Profile listings. These are high-intent buyers who searched a competitor — and you appeared instead.

💡 Strategic insight: The 4,066 "Broward Meat and Fish" searches at your Coral Springs location represent former customers of a closed or relocated competitor. These are your easiest conversion targets — they already know what premium meat looks like.

Real Keyword Intelligence — 2,785 GBP Search Queries Analyzed

Keyword ↕	GBP Value ↕	Type	Top Location	Content Gap	Action

Keyword Clusters — Thematic Groupings for Content Strategy

Google Shopping Intelligence — Product Keyword Signals (Last 30 Days)

Products with high Shopping clicks reveal what search queries convert. Use these as seed keywords for content and PDP optimization.

Product	Clicks ↕	Impressions ↕	CTR ↕	Signal	SEO Opportunity

⚡ Paid Search Query Intelligence — Non-Brand Terms (Last 90 Days)

These non-brand queries triggered your brand campaigns. 380+ clicks, but most show 0 conversions — landing page mismatch. These are your highest-priority organic content gaps AND paid landing page fixes.

380

total clicks

$419

spend, 2 conv only

Dino Ribs

#1 gap (48 clicks, $0 conv)

Bone Marrow

#2 gap (80 clicks, 1 conv)

Search Query	Clicks	Spend	Conv	Best Product Match	Fix

Location Keyword Intelligence — What Drives Each Market

Total spend

$61.7K

12 campaigns

Conversions

1,286

$47.96 CPA

Paid clicks

77.2K

CTR 1.6%

Avg rank lost

72.4%

Across PMax

Impression share won vs lost

All campaigns

Campaign	Impr.	CTR	Conv.	Cost	CPA	Share	Lost

Competitors — confirmed in Google auction insights

Competitive plays

Own provenance — ButcherBox can't compete here

ButcherBox wins "subscription value." You win on BMS grades, A5 certifications, Iberico de Bellota, Margra lamb. Build content subscription brands can't replicate authentically.

Forbes (DA 95) ranks "best meat delivery" — steal that snippet

Target with FAQ schema, structured comparison content, People Also Ask optimization. Featured snippet above Forbes is achievable with proper structured data + FAQ schema.

Seafood + Lamb are white space — Wild Fork has thin content here

You have 15+ active seafood SKUs selling well (Atlantic Salmon 729 units, Chilean Sea Bass 232 units). Build category hub content before competitors do.

Pieces created

0

This session

Est. impact from titles

—

Monthly sessions

Output

Select a content type and enter a topic

Audit any URL — technical SEO + fix suggestions

Site-wide technical health — meatnbone.com

✅

HTTPS / SSL

Shopify provides valid SSL. No mixed content issues detected.

⚠️

Core Web Vitals

Shopify stores typically score 50–65 on mobile LCP. Largest images and third-party scripts are primary causes.

⚠️

Schema markup

Default Shopify schema for Product is present but FAQPage, BreadcrumbList, and Organization schema are missing across most pages.

✅

Sitemap.xml

Shopify auto-generates /sitemap.xml. Verify UNLISTED products are excluded.

⚠️

Canonical tags

Shopify adds canonical tags but collection/product pagination may create duplicate canonical issues on filtered pages.

❌

Structured data (FAQ)

No FAQPage schema detected on any page. This is a major missed opportunity for People Also Ask results and rich snippets.

⚠️

Internal linking

Product pages have limited cross-linking to related products and category pages. Opportunity to improve crawl depth.

❌

robots.txt

Default Shopify robots.txt blocks /admin, /cart, /checkout. Confirm /collections/vendors and /collections/types are not blocking SEO-valuable paths.

⚠️

Image alt attributes

Product images use Shopify default alt text (product title). Most are acceptable but custom alt text with descriptive keywords would improve image SEO.

❌

Page speed (mobile)

Shopify theme JS bundles and third-party review apps typically add 1.5–3s LCP delay. Audit with PageSpeed Insights and defer non-critical scripts.

✅

Mobile responsive

Standard Shopify themes are fully responsive. No mobile usability issues expected.

⚠️

Hreflang

No hreflang tags detected. If serving international customers, add hreflang for US/ES/international variants.

🚀 Suggested fixes — generate & deploy

Enter a URL above to run a detailed page audit

In scope

280+

Active, sold 60d, >$0

Critical

3

Keyword stuffed

Formatting errors

9

Visible in SERPs

Excluded

$0 + no sales

Beef Cheeks 5LB

Critical — keyword-stuffed titles (active, sold, price > $0)

Montreal Steak Rub — 148-char stuffed variant (65 units sold)

Critical

"Meat N Bone Montreal Seasoning Steak Rub, Kosher Salt, Dehydrated Onion, Garlic Powder, Mustard Seed..."

148 chars — truncated in SERPs. Duplicate of clean listing. Keyword stuffing risks quality penalties.

Fix → "Montreal Steak Rub | Meat N' Bone | Premium Dry Rub" (52 chars)

Butcher's Smoky Maldon Salt — 183 chars (2 units sold)

High

183-char stuffed variant. Clean version sold 62 units separately — merge the duplicate, use clean title.

Fix → "Butcher's Smoky Maldon Salt | Oak Smoked | Gourmet Finishing Salt" (66 chars)

Ashy Black Garlic Salt — 201 chars (2 units sold)

High

201-char variant. Longest offender. Clean version "Ashy Black Garlic Salt" sold 112 units. Consolidate.

Fix → "Ashy Black Garlic Salt | Umami Seasoning | Gourmet Finishing Salt" (66 chars)

Formatting errors — sold in last 60 days

Current live title	Units sold	Issue	Fixed title
Ribeye Steak \| G1 Certified	1,225	Double space	Ribeye Steak \| G1 Certified
Filet Mignon (Center Cut) \| G1	331	Double space	Filet Mignon (Center Cut) \| G1 Certified
Frenched Lamb Rack \| Magra	90	Brand typo	Frenched Lamb Rack \| Margra
Frenched MidWestern Lamb Rack	128	Double space	Frenched Midwestern Lamb Rack \| Domestic
Filet Mignon \| Japanese Kokusan	103	Double space	Filet Mignon \| Japanese Kokusan Wagyu BMS 8-9
Osso Buco Wagyu \| BMS 7+ \|	44	Trailing pipe	Osso Buco Wagyu \| BMS 7+
Bone-In Ribeye \| USDA Prime	69	Double space	Bone-In Ribeye \| USDA Prime
NY Strip \| Olive-Fed Sanuki wagyu	37	Space + lowercase	New York Strip \| Olive-Fed Sanuki Japanese A5 Wagyu
Whole Striploin \| Wagyu BMS 8-9	9	Double space	Whole Striploin \| Wagyu BMS 8-9 Kokusan-Gyu

How to deploy: Click "Export all 12 fixes as CSV" → In Shopify Admin go to Products → Import → upload the CSV. Shopify will match by Handle and update only the title field. No products are deleted or duplicated.

42

AI Visibility Score — meatnbone.com

How well optimized your content is for ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot

Strong brand identity ✓ No FAQ schema ✗ Partial E-E-A-T ⚠

How AI platforms currently see Meat N' Bone

ChatGPT

Likely cited as a premium option — not the top result

ChatGPT has been trained on web data where ButcherBox dominates review sites and "best of" lists. Meat N' Bone is likely mentioned in "specialty" or "high-end" contexts but not in top-of-mind recommendations. Fix: get cited on more food/review publications and earn more backlinks with brand name.

Google AI Overview

High risk of being excluded from AI Overviews

Google AI Overviews pull from pages with strong structured data (FAQ, HowTo, Product schema). Without FAQPage schema, your pages are less likely to be sourced. The fix is high-urgency: adding FAQ schema to your top 10 pages could get you featured within weeks.

Perplexity

You appear for specific wagyu/specialty queries

Perplexity favors authoritative, specific content. Your grade-specific product titles (A5, BMS, USDA) are a strong signal. However, thin category pages and lack of expert "guide" content limits deeper citation.

Bing Copilot

Moderate visibility — strengthened by Shopify structured data

Bing indexes Shopify's Product schema well. Your product pages have base-level structured data. Adding review schema and FAQ schema would significantly improve Bing Copilot citations.

GEO optimization score by area

FAQ / Q&A schema0/10

No FAQPage schema anywhere on site

Entity clarity (brand, product)6/10

Good product names but Organization schema missing

E-E-A-T signals5/10

No author pages, no sourcing/expertise content

Structured data breadth4/10

Product schema only — missing Breadcrumb, FAQ, Review

Content for AI Q&A2/10

No guides answering "what is wagyu", "best cuts for BBQ" etc.

Brand citation (3rd party)5/10

Some press mentions but fewer than ButcherBox, Snake River

GEO action plan — ranked by AI visibility impact

Add FAQPage schema to top 10 pages (score impact: +4 pts)

This is the single highest-leverage GEO move. Google AI Overviews heavily favor pages with FAQ schema. Target: homepage, wagyu collection, seafood, lamb, top 5 product pages. Generate ready-to-paste JSON-LD below.

Add Organization schema with sameAs links

Organization schema with sameAs pointing to your Yelp, Google Business, Instagram, Facebook profiles helps AI platforms understand your brand entity and cite you accurately.

Create "What is wagyu?" and "Best cuts for X" guide content

ChatGPT and Perplexity answer "what is wagyu beef" daily. If your page is the best-structured answer with FAQ schema, you earn citations. Currently ButcherBox and Snake River Farms own these informational queries.

Build E-E-A-T signals — sourcing pages, team expertise, reviews

Google's AI ranking systems evaluate Experience, Expertise, Authority, and Trust. A "Why Our Wagyu?" page with sourcing details, provenance stories, and grade verification builds E-E-A-T signals that help all AI platforms trust your content.

AI visibility quick wins — implement this week

Action	Platform impact	Effort	Est. AI visibility gain
Add FAQPage schema — homepage	Google AI, Bing	30 min	+4 pts
Organization schema + sameAs	All platforms	20 min	+2 pts
"What is wagyu?" guide (1500w)	ChatGPT, Perplexity	2 hrs	+3 pts
Product FAQPage schema batch	Google AI	1 hr	+3 pts
Review schema on top products	All platforms	1 hr	+2 pts

Critical

4

This week

In progress

5

Working on it

Done

0

Completed

Est. total gain

+47K

Sessions/month

SEO Intelligence Analyst

GA4 · GSC · Shopify · Google Ads · 6 competitors · GEO data

All data loaded

Full platform loaded. I have your GA4, GSC, 280+ active products, 12 campaigns, 6 competitors, and AI visibility analysis. Your biggest single win right now: adding FAQPage schema to your top pages — it unlocks Google AI Overview citations and costs about 20 minutes per page. Ask me anything.

User Management

Email	Role	Added by	Date
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Note: Super-admins set via the ADMIN_EMAILS environment variable always have access and are not shown here. When the table is empty, all @meatnbone.com accounts can sign in (bootstrap mode). Once the first user is added, only listed users can access the dashboard.